Promoting consistent engineering messages
Engineering has a great story to tell and EngineeringUK is working with partners to pool messages and ideas and tell it in a unified way.
Purpose
Acting as a communications hub and using a combination of proactive and reactive media approaches, engagement activities, websites and joint events, we will work with partners across the community and beyond to communicate with and appeal to young people and their influencers.
Aims and Targets
Our ultimate vision for the communications hub is that the engineering sector speaks with a unified voice so that the benefits of engineering and careers in engineering are widely known across all age-groups.
Previously
Working with our partners across government, business, industry and the professional engineering community, we have promoted the engineering message via a combination of practical events and activities. These include the Big Bang and National Science and Engineering Week, as well as media activities around major announcements like the recent Inquiry into Engineering at the Heart of Government, and finally, through our public affairs work which includes working closely with the professional engineering community as part of the Engineering the Future Alliance which works to achieve: a thriving economy based on wealth creation and prosperity through innovation; Education and training to create and sustain the skills for tomorrow’s world; Jobs that give young people real fulfilment and the opportunity to tackle global and national challenges.
Current and Future Developments
To inform the communications hub, we are increasingly seeking input from key stakeholders through a number of advisory panels: The Business and Industry Panel, The Education and Skills Panel, The Professional Engineering Panel, and The Careers Advisory Panel, each of which is made up of a number of expert organisations.
Taking advantage of increasingly responsive relationships across the engineering community, we will harness opportunities to promote engineers and engineering to our target audiences by responding with an increasingly unified voice to major engineering announcements. Promoting positive messages about engineering, we will facilitate and encourage joined-up communications across the sector to complement existing cross-community activities such as Engineering the Future.
Date Published: November 20, 2009
