Ambition and values

Our Ambition

Our ambition is to inform and inspire young people and grow the number and diversity of tomorrow’s engineers.

Our Strategy

We aim to achieve our ambition through the 3 core strands of our strategy:

Increasing reach and inspiration
Reach more, and more diverse, young people with inspiring messages about careers in engineering.

Developing and sharing insight
Be the recognised and trusted voice on the pathways to engineering, related enablers and blockers for young people and good practice for engagement activities.

Growing collective impact
Simplify the landscape and enable partnerships and collaborations to inspire more, and more diverse, young people into engineering.

Our Values

We are guided by a series of values that we apply to all our activity.

We are insightful and open and honest with our insight so that everything we do to inspire young people into engineering is based on clear and up-to-date evidence, gained by listening to and learning from our community.

We are courageous and dynamic in the development, piloting and promotion of ideas and activities which can help us all to inspire tomorrow’s engineers and increase the talent pipeline for engineering.

We are passionate about inspiring a new generation of engineers and making a positive difference to young people’s lives.

We are inclusive, with partnership and collaboration at the heart of what we do. We are determined to reach those people who are under-represented in modern engineering.