
Overview
This report explores parents’ perspective on engineering and technology. It covers the appeal of their child exploring careers in the sector, their confidence in providing career advice, and their awareness of education routes.
We know from the Science Education Tracker that parents are the most consulted source of careers information by young people. So it's essential we understand how parents feel about engineering and technology, as well as their knowledge about these jobs and the routes in.Â
This report is based on a sample of parents and guardians of children aged 18 and under in the UK. The survey was conducted by YouGov on behalf of EngineeringUK.
What parents know about engineering and technology
Published
October 2025
Who this is for
- Careers leads
- Policymakers
- Researchers
- STEM outreach organisations
- Teachers

Key findings
- 87% of parents find STEM careers appealing for their child
- The top 3 reasons engineering is appealing as a career for their child:
- Good earning potential (73%)
- Can work in many different industries (63%)
- Interesting work/profession (61%)
- 55% of parents are not confident in giving advice about engineering careers
- Parents are more familiar with university degrees and apprenticeships rather than other vocational and technical qualifications
Appeal of STEM careers to parents

Reasons engineering is an appealing career for their child

Parental confidence in providing STEM careers advice

Parental knowledge of qualifications
