EngineeringUK has run the Engineering Brand Monitor (EBM) survey since 2010, asking young people aged 7 to 19, parents and STEM secondary school teachers about their perceptions, understanding, and knowledge of STEM and engineering.
Through the EBM we get an understanding of how much they know about engineering careers and how to get into them as well as how positively or otherwise the view careers in the industry. We are able to identify demographic differences and the latest analysis looks at the results through the lens of the COM-B theory of change model, looking at capability, opportunity and motivation.
Our analysis looks at the attitudes and knowledge of:
Previous Engineering Brand Monitor reports remain available in our research archive.